customer data, as well as ensuring its smart and customized activation across all communication channels. This platform is supported by the company expertise in data marketing and a range of services designed to leverage data information for a better use of marketing budgets. For advertisers, the solution delivers a strengthened commitment and loyalty to their brands, whilst simultaneously optimizing their return on investment.

The proprietary data management platform (DMP) developed by makazi integrates the most advanced algorithms, which analyze, enhance and segment all the advertiser’s data to continually improve the targeting of personalized messages addressed to each consumer.

The choice of the name makazi is significant as in Swahili – an East African dialect – it means “the place where valuables are stored”.

In a market often dominated by short term actions, makazi distinguishes itself as the only player that today offers advertisers an approach combining immediate performance and maximization of customer value in the longer term. This approach is made possible thanks to the constant enhancement of advertisers’ data and the management of marketing pressure on end customers, thus contributing to the creation and maximisation of advertisers’ data capital.