Company Performance Metrics
Mariana reduces costs of acquiring prospects by up to 50X by doing B2B marketing in reverse.
Typically, B2B marketing uses a catch-as-catch-can approach using a conflicting mix of broad yet siloed (by channel) approaches to find prospects, with only 1 in 4 are qualified before handed to sales. 95% of these leads do not convert.
Mariana is a
new model that reverses that, delivering on the promise of personalized marketing by flipping how marketing is done. Not marketing then picking people. Instead picking people then creating the right marketing:
1. FIRST THE RIGHT PERSON. Mariana has almost 50K real-time data points to find the living, 360° picture of each single prospect.
2. THEN THE RIGHT CONTENT. Because you know each person, you know what each person wants.
3. THE RIGHT CHANNEL. Mariana knows the right place each content resonates--a harmony of many channels looking like one.
4. AND THE RIGHT TIME. We process real-time, thousands of times a day so any time you are on time.
Out of stealth in Q4 2015, Mariana doubled revenue goals in Q3, and is now looking for one or two investors to close its seed round 10/15/15, led by Blumberg Capital.
