Company Performance Metrics
MatchMine is a media recommendation service that categorizes and analyzes your media likes and dislikes in order to serve you content that is more to your taste. Through its "MatchKey" technology, Matchmine uses demographic information about each user combined with a rating system to recommend media based upon your past media
consumption. MatchMine will support three 3rd party sites at its launch which include Peerflix, FilmCrave and Fuzz.com.
Like a Last.FM for video, music, movies and blogs, MatchMine seeks to help you discover your new favorite media. Although their are no direct competitors, it will be interesting to see if CBS, which acquired Last.FM in May of 2007, uses Last.FM's recommendation engine for its own TV content. Additionally, StumbleUpon functions comparably by recommending media based on your previous ratings of similar media.
