Company Performance Metrics
Julie Wright: EVP - Dealer Services
MaxTradeIn.com is an online C2B auction-place for used cars. They empower consumers looking to sell or trade-in their used cars by connecting them to a broad range of car dealers. Consumers list their used cars through a simple auction-like process while multiple dealers, chosen by the consumer by name specifically or by geographic proximity,
compete for the consumer’s trade-in or sale during a 48-hour bidding period. Consumers receive accurate, fair, and market-driven offers from actual dealers without the time, pain, and uncertainty typically associated with selling a used car.
MaxTradeIn provides dealers with organic and exclusive leads at significantly lower and directly measurable acquisition costs. The dealer is able to acquire a “hot” customer who is actively looking to either sell a used car and/or purchase a new car who has selected their dealership. MaxTradeIn gives dealers the ability to tailor their use of the MaxTradeIn system to drive either new or used car business.
