Total Funding
67
81
Total FundingVenture - Series Unknown raised
Growth Score
-5 pts
Heat Score
10 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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6373
Measured is the pioneer and leader of incrementality-based media measurement and optimization.
- Andy Dubickas: Vice President of Strategic PartnershipsPast Role: Lux Research, Sales Director, MotivBase
- Michael Finnell: SVP of MarketingPast Role: Measured, Vice President, Global Demand Generation
About the Company
Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and
industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.
