Company Performance Metrics
- Past Role: Canify, Co-Founder / Investor Relations
Initially founded as an online platform for doctors, mediorbis GmbH has developed into a high-tech online publisher for medical topics and apps. The core of the business model is to generate users through its own content via www.mediorbis.de and then monetize them through self-developed apps, relevant affiliate marketing and target group-specific
online advertising.
As the next leading data-driven publisher of freely accessible medical content, IT and AI applications in Germany, mediorbis is now aiming to massively expand its own content and roll out its portfolio of products and services internationally. As a fast-growing company, mediorbis GmbH is constantly developing new SEO-optimized content with 50 editors from 7 European countries.
Currently, mediorbis GmbH has about 116 SEO-optimized guides with about 824,340 words in 10 medical topics. In the future, it is planned to cover up to 50 medical subject areas with approx. 2,500 digital guides. Year-on-year from June 22 to June 23, the number of monthly visitors increased by 482%, while the company's revenue doubled.
In terms of content strategy and placement, mediorbis GmbH follows a steadily growing evergreen approach. In addition to medical guides, the company also produces content for LinkedIn, Youtube and other social media channels.
mediorbis GmbH currently generates sales with:
- IT services for physicians and pharmacists
- Applications for patients, doctors and/or pharmacists
- Marketing of products on own websites via affiliates deals
- Marketing of advertising space on own websites
Another business area of mediorbis GmbH that is not yet included in the business plan is artificial intelligence: frag.mediorbis.de is the first AI on the German market that is trained with comprehensive health information as well as all medical treatment guidelines. This allows mediorbis to respond to your questions individually and provide them with individualized answers.
In order to be able to leverage the high potential of the company as efficiently and, above all, quickly as possible, the shareholders of mediorbis GmbH have decided to carry out a crowdfunding initiative. As an important step on the way to becoming the largest health portal in Europe, this initiative raises capital in particular for the expansion of the health guides, as well as their internationalization and accelerates the company's growth.
