qualified businesses to provide quality services. MerchantCircle helps people get the advice they need from the real experts; local business owners with tons of real world experience. MerchantCircle delivers competitive quotes for all the services people need on a daily basis.

MerchantCircle provides small businesses with a web listing page, blogging platform, deal building tools, and many other ways for businesses to connect with new potential customers. Consumers can create profiles on MerchantCircle to clip and keep track of coupons in real time, and post business-specific questions to the network of business owners. "Circle" in the company's name comes from a viral marketing strategy that encourages members (both businesses and consumers) to engage with each other to solve everyday problems.

Prior to being acquired by Reply! Inc. in June 2011, MerchantCircle had acquired both Bloglines and TimeBridge to help deliver more offerings to local businesses!