Company Performance Metrics
Peter Burrows: Senior Writer / EditorPast Role: Bloomberg Businessweek, Reporter- Miguel Helft: Editorial Director
Producing great content is a chance for organizations to show people you care about the same things they do.
We help our clients do this by identifying those shared interests and figuring out how to use content to entertain, inform and inspire people. We also make a lot of the content. Our editorial team comes from the Wall Street Journal, New
York Times, Bloomberg, Business 2.0 and other top publications. We pair them with designers and creatives who bring stories to life.
To prove this is a more effective way for companies to communicate, we use a variety of techniques including SEO and social targeting to make sure our content reaches the right people. And we build measurement models and integrate analytics to show how engagement with our content provides real value to organizations.
