Company Performance Metrics
Rachel Tipograph: Founder & CEOPast Role: Gap, Global Director of Digital and Social Media- Carolann McKay: VP of Customer Success & Strategic DevelopmentPast Role: MikMak, Director of Business Development
MikMak is the leading global platform for commerce intelligence and orchestration. Our software grows brands in real-time by enabling commerce in the places where their shoppers spend time, measuring the omnichannel outcome of those interactions, and helping them to plan and optimize future outcomes.
In 2023, MikMak significantly expanded its
global footprint across EMEA, APAC, and LATAM through the acquisition of French eCommerce enablement company Swaven. That same year, the company further deepened its commerce insights by acquiring ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from Rithum (formerly CommerceHub). In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real time.

