entrepreneur, and web designer Scott Dahl's conversation flowed to the success of Alex Tew's Million Dollar Homepage. Both admired the simplistic genius of selling a million pixels of ad space at one dollar a pixel, but felt that the idea could be improved upon.

"What would happen if that idea could be reapplied so that someone could 'own' the virtual pinpoints within Google Maps," Hart mused. "Someone could virtually own an entire city."

Plans began forming and soon they reached the final product: MillionDollarEarth.com.

Clients can now purchase one of 1,000 cities worldwide for approximately a thousand dollars each. Primary pricing is based on each city's audience or population size. Each city comes equipped with many options included on its map tab including: a Facebook fan page, Twitter feed, YouTube videos, as well as a custom text box.

Unfortunately, while Hart was working through the details time stopped—or at least his watch ceased ticking. "The first thing I am going to do is buy a watch that ticks," declared Hart while taking a glance at the exposed tan line on his arm.

Simply putting this idea into action or buying a new watch to fill in the white stripe on Hart's arm is not the main reason for embarking on this online adventure. Both Hart and Dahl are passionate about using the platform and the proceeds from MillionDollarEarth.com to make a difference in the lives of people around the world who do not have safe water to drink. Ten percent of the proceeds will be given to Charity: Water, a non-profit organization dedicated to bringing clean and safe drinking water to millions of people developing nations.

"Online there has been no unique voice in advertising," says Hart. "I want this website to change that and be the creative wall for businesses to hang their advertisement on."