new brands, choose products and buy them online. Mirta offers unique advantages to the retailers – e.g., no minimum order, net 60 days payment terms, free returns. Mirta brings the advantages of the B2C ecommerce to the B2B world. Mirta also provides freely to brands an order management backoffice, Mirta Officina, which permits them to manage their orders – e.g., shipping, invoicing, custom procedures, payments access to data and analytics.