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Morgan Marketing & Communication is committed to the success of maritime interests. In addition to this, shipowners and service providers can also benefit by developing marketing and communications platforms that generate revenue, or promote environmental or community-oriented services. They are passionate about enhancing the maritime industry,
its image, and its success. Maritime and marketing communication come together at Morgan Marketing & Communications. They are even called Morgan, which is a word from the Gaelic language meaning "by the sea" or "of the sea.". The founder Carleen Lyden Walker grew up sailing competitively on Lakes Erie, Huron, Michigan, and St. Claire in Michigan and grew up avoiding ore carriers. Prior to joining Ogilvy & Mather Advertising, she developed relationships within the commercial maritime community as she followed her marketing interests. In 1992, Carleen began dedicating her full attention to this industry, culminating in her own marketing and communications business in 2000.