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MORI Logo
MORI Growth Score
56
CB Rank
58806
Heat Score
57
MORI is an online store for kids that offers clothing, gifts, toys, bath and nursery essentials.
Founded
obfuscation
PrivateSeries A London, England, United Kingdom11-50 babymori.com/
Baby
E-Commerce
Fashion
Parenting
Toys
Overview

MORI
Total Funding
obfuscation
Growth Score
56
Heat Score
57

Total Funding
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Series A raised
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Growth Score56
-3 pts
in past quarter
Heat Score 57
-1 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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See more interactive data and historical milestones on desktop for the best experience

About MORI

CB Rank
58806
MORI is an online store for kids that offers clothing, gifts, toys, bath and nursery essentials.
Founded
obfuscation
PrivateSeries A London, England, United Kingdom11-50 babymori.com/
Baby
E-Commerce
Fashion
Parenting
Toys

Funding Rounds

Series A
OBF
in
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Seed
OBF
in
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Seed
OBF
in
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Key People

Details

Legal Name Baby Mori Limited
Operating Status Active
Company Type For Profit
Founders  Akin Onal, Cam Miller
About the Company
MORI (babymori.com) is an innovative and sustainable babywear brand that is disrupting the traditional market with the direct-to-consumer model and its unique fabrics - “World’s Softest " Check out instagram.com/babymoriuk/
Contact Email hello@babymori.com
Predictions & Insights

Growth Prediction

See this Growth Prediction

Products & Services

Sleepsuits
Baby sleepsuits made from organic cotton and bamboo fabrics designed for comfort and temperature regulation during sleep.
Pyjamas
Sleepwear for babies and children up to 8 years old, made from organic and sustainable fabrics for nighttime comfort.

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Financials

Company Funding

Total Funding Amount 
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Number of Funding Rounds 3
Unlock company funding data, including rounds, dates, amounts, and investors.
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Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
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Series A - MORI Logo
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Guinness VenturesSeries A
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Guinness VenturesSeries A
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Guinness VenturesSeries A
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Guinness VenturesSeries A

Funding Rounds

Total Funding Amount 
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Number of Funding Rounds 3
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
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Series A - MORI Logo
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Guinness VenturesSeries A
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Guinness VenturesSeries A
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Guinness VenturesSeries A

Investors

Unlock company funding data, including rounds, dates, amounts, and investors.
Investor Name  
Lead Investor  
Funding Round  
Partners  
JOBI Capital Logo
JOBI Capital
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Market Intelligence
People
View Profiles & Contacts
Headcount 11-50 Employee Profiles 2 Board Members and Advisors 1 Contacts 14

Employee Profiles

Board Members and Advisors

News

News and Press

News•Apr 17, 2026
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News•Dec 14, 2023
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News•Mar 13, 2022
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News•Mar 11, 2022
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

263,012
-27.94%
 in past month

IT Spend

$224.3KThis year, MORI is projected to spend $224.3K on IT, according to Aberdeen.

Actively Used Products

31MORI uses 31 technology products and services including HTML5, Matomo (Formerly Piwik), and  Google Analytics, according to G2 Stack.

Active Website Tech Count

84MORI is actively using 84 technologies for its website, according to BuiltWith. These include Viewport Meta, IPhone / Mobile Compatible, and  SSL by Default.

Total IP

6MORI has registered 6 trademarks with the most popular class being 'Clothing; footwear; headgear', according to IPqwery.
Sub-Organizations
Frequently Asked Questions

Where is MORI's headquarters? MORI is located in London, England, United Kingdom.Who invested in MORI? MORI has 5 investors including JOBI Capital and  Guinness Ventures.When was the last funding round for MORI? MORI closed its last funding round on
obfuscation
from a Series A round.Who are MORI's competitors? Alternatives and possible competitors to MORI may include British Business Bank, Burt's Bees Baby, and  Aden & Anais.How much funding has MORI raised to date? MORI has raised
obfuscation
.
Who We Are
What We Do
Helpful Links
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