ensured through embedding into existing social platforms and points of sale (POS) such as fuel stations and travel tickets making it easy to pay premiums and gain added benefits, even if customers do not have access to traditional banking methods.

MotiSure has developed an API and conversational AI-powered omni-channel platform to enable customer onboarding, product sales and marketing, as an extension of existing embedded insurance services. Their platform, Sure+, is the technical interface between customer’s messaging apps and our corporate partners’ CRM/tech stack. The platform is designed to ensure that customers can easily access services including the personal accident cover products, and receive the support they need. For mobility clients, Sure+ has been modified to offer an end-to-end solution for booking commuter tickets, managing bookings and queries before and after purchase, embedding personal accident cover into the price of the travel ticket, and managing any claims in the event of an accident.