Company Performance Metrics
Founded in 2013 by Advance Auto Parts, MOTOSHOP Technology Tools has a mission to help automotive shops grow their businesses and serve their customers better.
As the largest aftermarket automotive parts supplier in the U.S., Advance Auto Parts was very aware of the challenges facing automotive shops and of the need for a comprehensive set of
technology tools to help them succeed. To accomplish this, Advance sought to find the most innovative and trusted technology companies in the industry. In 2011, the company acquired two automotive-focused startups, DriverSide and MotoLOGIC, to begin successfully delivering marketing and repair and diagnostic solutions to automotive shops.
In 2013, Advance officially launched MOTOSHOP Technology Tools to bring the products under one brand name and demonstrate their commitment to an increased investment in technology, product development and customer support. Their initial products, MotoREV Shop Marketing and MotoLOGIC Repair & Diagnostics, were quickly followed by MotoSKILL Shop Tech Training and MotoSHOP Shop Management System.
