Company Performance Metrics
A fashion concept more than twenty years in the making, MUPS – the world's first full line of customizable shoes – represents a fusion of company founder Dina's lifelong passion for style and her practical instincts as a proud mother.
As a teenager, Dina dreamed the dream of every fashion enthusiast; to own a unique pair of footwear for
each and every outfit in her wardrobe. "they remember saying to myself, there must be a better way than to buy a full pair of shoes for just that one perfect coordinate in the appliqué."
"MUPS actually metamorphosed into a versatility that is beyond anything they could have ever imagined," says Dina. It's no wonder internationally acclaimed designers have called it "the innovation that will change the dynamics of the footwear industry forever."
The MUPS line of uniquely interchangeable accessories has the ability to transform the very same pair of footgear from the elegant to the sophisticated and from the sporty to the sensible, as well as every look in between. With seasonal lines featuring dozens of shoe styles and colors, along with an endless array of ornaments and appliqués, the sky is virtually the limit.
