Company Performance Metrics
Nanocrowd is a team of designers, developers, and technologists who love movies and TV. Before starting Nanocrowd, every time They tried to find a movie or TV program to watch, the collections suggested on popular websites didn’t seem to make much sense, and They wondered why.
Their conclusion was simple: finding the right audience for a
movie, or TV program requires knowing WHY people like things. Understanding WHY is crucial, because movies and TV programs evoke a variety of feelings and emotions that are complex and these complexities can’t be captured by ratings or rental histories.
Knowing that people like the movie The Godfather just isn't enough. To suggest the right movies and TV programs for your market They need to know WHY your audience liked the Godfather -- was it because it was a gangster story or because it was a gripping morality tale? Without knowing which of these is relevant it isn't possible to suggest the right collections. So, They set to work developing a powerful new way to figure out which types of titles are successful and in what markets those titles are successful.
