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Nature's Bakery Logo
Nature's Bakery Growth Score
46
CB Rank
337846
Heat Score
41
Nature's Bakery is an on-the-go snack foods brand that supports health conscious living and active lifestyles.
Acquired by
KIND Snacks Logo
KIND Snacks
Founded
obfuscation
Private Carson City, Nevada, United States501-1000 naturesbakery.com
Health Care
Nutrition
Snack Food
Overview

Nature's Bakery
Growth Score
46
Heat Score
41

Growth Score46
-11 pts
in past quarter
Heat Score 41
-9 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
See more interactive data and historical milestones on desktop for the best experience

About Nature's Bakery

CB Rank
337846
Nature's Bakery is an on-the-go snack foods brand that supports health conscious living and active lifestyles.
Acquired by
KIND Snacks Logo
KIND Snacks
Founded
obfuscation
Private Carson City, Nevada, United States501-1000 naturesbakery.com
Health Care
Nutrition
Snack Food

Key People

  • Photo of Sam Marson
    Sam Marson: Co-founder
  • Photo of Lauren Spear
    Lauren Spear: CEO and General Manager
    Past Role: Mars, Vice President of Walmart, Sam’s, and McLane US Snacking Sales

Details

Legal Name Nature’s Bakery, LLC
Operating Status Active
Company Type For Profit
Founders  Dave Marson, Sam Marson
About the Company
Nature's Bakery is an on-the-go snack foods brand that supports health conscious living and active lifestyles.
Phone Number 775-883-2253
Contact Email info@naturesbakery.com
Predictions & Insights

Growth Insight

See this Growth Insight
Nature's Bakery is
Lorem
 to be growing
Top Contributing Factors
Market Share Expansion

Growth Prediction

See this Growth Prediction
Top Contributing Factors
Key Employee Changes

Products & Services

Whole Wheat Fig Bars
Soft-baked snack bars made with whole wheat and real fruit, designed for on-the-go consumption.
Fig Bar Minis
Smaller-sized soft-baked fig bars made with whole grains and real fruit for convenient snacking.

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  • Preview private company insights and predictions
Financials

M&A Details

Nature's Bakery was acquired by KIND Snacks on
obfuscation
.
Transaction Name 
Nature's Bakery acquired by KIND Snacks Logo
Nature's Bakery acquired by KIND Snacks
Acquired by 
KIND Snacks Logo
KIND Snacks
Announced Date 
obfuscation
Market Intelligence
People
View Profiles & Contacts
Headcount 501-1000 Employee Profiles 3 Contacts 135

Employee Profiles

News

News and Press

News•Dec 22, 2025
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News•Sep 23, 2025
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News•Sep 10, 2025
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
News•Sep 10, 2025
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

191,351
697.96%
 in past month

IT Spend

$4.9MThis year, Nature's Bakery is projected to spend $4.9M on IT, according to Aberdeen.

Interest Signals

TopicSurge Score
Hearing Healthcare Technology Logo
Hearing Healthcare Technology
97
Upselling Logo
Upselling
95
Business Retention Logo
Business Retention
94

Actively Used Products

38Nature's Bakery uses 38 technology products and services including HTML5, Lightbox, and  F5 NGINX, according to G2 Stack.

Active Website Tech Count

14Nature's Bakery is actively using 14 technologies for its website, according to BuiltWith. These include Apple Mobile Web Clips Icon, DNSSEC, and  CrUX Top 50m.
Sub-Organizations
Frequently Asked Questions

Where is Nature's Bakery's headquarters? Nature's Bakery is located in Carson City, Nevada, United States.Who are Nature's Bakery's competitors? Alternatives and possible competitors to Nature's Bakery may include General Mills, Bobo’s Oat Bars, and  Clif Bar.
Who We Are
What We Do
Helpful Links
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