Company Performance Metrics
Hala Labaki: CEO
Daniel Neuwirth: VP SALES & BDPast Role: Shahiya, Co-founder
Its flagship brand shahiya.com, offers a social platform for millions of Arab home cooks to interact with each other, to share, find, and review recipes, along with food pictures and blog posts.
Shahiya is today the #1 Arab digital food brand. It boasts 2 websites, 10 mobile apps on iOS & Android, and a sizeable presence on all major social
media platforms.
Shahiya’s team has an in-depth understanding of the needs of young Arab women allowing it to build the largest interactive community in MENA/Arab Gulf countries interested in food and healthy eating. Shahiya’s audience is 89% female, with ages between 18 and 34.
In January 2014, it reached the milestone of 2 million unique visitors per month, making it one of the five most visited woman portals in Arabic. Shahiya is also the leader on mobile, with more than 1.8 million downloads of its iOS and Android apps.
NetSila raised an equity round from one of the leading VC funds in the region, Middle East Venture Partners (MEVP).
