Company Performance Metrics
Matthieu Dejardins: Founder & CEOPast Role: Seagate Technology, EMEA Online Store Manager
Bertrand Briquet: Country Manager France
It's an Open Marketing Platform to connect all the tools together.
Think about "The Zapier/IFTT of Marketing" or "Mulesoft for Marketers".
With NextUser, all of your data & marketing silos are unified to deliver smarter targeting, relevant messages resulting in a better engagement and lifetime value.
This
unified marketing platform addresses:
• Lack of user information required to truly personalize the customer experience. User data is silo’ed across disparate internal/external marketing systems.
• No cross-channel system to deliver a relevant message through all communication channels. Data isn’t connected to channels to deliver comprehensive marketing messages across all user touch points.
• A silo'ed organizational structure by department with technical resources too limited to segment and personalize on a large scale.
We solve these challenges by offering the following:
• Centralization of data - we collect users’ information from different communication channels and all relevant sources: internal database, CRM, Email, Social Media, etc.
• Improved decision-making - the marketer can instantly build scenarios bearing in mind the continuity of the customer experience for both anonymous and identified users across all touch points.
• Technology and marketing agility: easily integrate with your business’ existing marketing systems via connectors (API).
