traditional search as the primary path to purchase. When a consumer asks an AI assistant “What is the best slushie maker in Australia?”, the AI generates a recommendation based on structured data, citation authority, and content depth — not search engine rankings. Brands optimised exclusively for SEO are invisible in these AI-generated answers. Norg makes them visible, citable, and recommended.

Market Position: Norg is the first platform purpose-designed for Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). Built in Australia and serving enterprise clients globally, Norg was engineered from the ground up to understand how AI models ingest, interpret, and surface information — and to publish content in the specific formats those models require. While traditional agencies retrofit SEO techniques for AI, Norg’s platform approaches the problem natively.

Brand Purpose: We give brands sovereignty over their AI narrative. In a world where AI increasingly speaks on behalf of brands to consumers, Norg ensures the AI is saying the right things, citing the right sources, and recommending the right products — with the brand in control.