Company Performance Metrics
Tanya Field: Chief Product Officer (CPO)Past Role: Smartpipe Solutions, Co-Founder and Chief Platform Officer- Tom Wills: Chief Financial Officer (CFO)Past Role: Smartpipe Solutions, Chief Financial Officer
Novatiq is the world’s first telco-verified digital identity and audience activation platform, delivering next-generation advertising relevance to the digital advertising industry. Its patented Fusion platform brings together two IDs: Zenith ID for user recognition and Hyper ID for audience activation at scale. Publishers, agencies and brands
benefit from consented first-party addressable audiences, enabling a new era of personalised experiences for consumers.
This new approach to consented IDs puts privacy first, improves user experience, facilitates safe activation of first- party audiences, and drives better campaign performance. Novatiq is the only company within the advertising industry to offer first-party customer intelligence from telco operators as a way to verify “ghost” users and activate audiences at scale.
