It was initially called CIR Ventures from the name of the original anchor investor, CIR Group.

Noventi's team has a core component originating from Logitech, the leading computer peripherals company. Giacomo Marini and Pierluigi Zappacosta are two of the Logitech co-founders and Masa Ishii was an early board member and long-time advisor. James Horn joined Noventi after venture experience at Intel Capital and RSA Ventures.