franchisees, while adhering to a strong value system. They believe when franchisees and franchisors work together in a spirit of partnership, all parties win.

NRD Capital occupies a unique niche in franchise equity investments. Their fund buys small to medium sized franchisors and applies their multi-unit and operating expertise to grow their brands. They look at franchise companies not just as financial vehicles but as living entities in which concept founders and franchisees have invested significant amounts of time and resources. Their goal is to use their operational and financial expertise to position high quality brands for accelerated growth.

Their team has over 75 years of franchise experience from single store operations to public company management. Collectively, the team has been involved in 20 brands including top global brands such as Popeyes, Burger King, Snap Fitness and Domino's as well as regional brands such as Moe's Southwest Grill, Pet Valu, Super Wash and local startups such as Urban Grounds and Tutor Force. Their experience encompasses every area of the franchise business model from sales, financing, and real estate development to operations, marketing, HR, and technology through to successful exit strategies.

The core pillar of NRD's strategy is to invest in brands where franchisee success is the central value. NRD invests in brands that meet the criteria of their proprietary model, known as Own It!©, which incorporates "The 5 Ps" (product, profit, people, processes, and partnership). Own It! establishes a clear focus on franchisee success.