efficiency. O4's comprehensive software and technology solutions automate and streamline field operations - from head office through to representatives on the road. They include the software applications that run on handheld computing devices as well as the office-based desktop components required for planning, management and analysis of field operations. The solutions also integrate with enterprise CRM, ERP and sales automation systems, providing a unique end-to-end solution for companies with mobile field forces. O4 solutions deliver significant return on investment through efficiency gains and cost reductions. By addressing the needs of both management and mobile workers, they support sound planning and decision making, increased field force effectiveness, and excellence in retail execution. The end result is a positive impact on revenue and profits.