yeah, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it. Founded by Allie LeFevere and Lyndsay Sanders (informally known as the bad girls of branding), Semiserious believes that traditional branding is dead, and invites businesses of all sizes and at all stages to join them in dancing on its grave. They would never brag about their work being published in places like: Adweek, Rolling Stone, The New York Times, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so they’ll make an exception. In addition to their client work—brands like Blue Bunny, Native, Choice Organics, Clif Bar, Alleyoop, Pie, Yogi Tea, and The Dallas Cowboys—they run the Semiserious Podcast Network, which plays host to a trio of business and comedy podcasts: Can They Brand That? an improvised branding show where they pick a concept, set the clock for 20 minutes, and build a brand from scratch, Brandsplaining—a business-casual podcast, and Fangasm—a comedy podcast reading steamy, pop-culture fanfic (Think: Marvel, Schitt's Creek, The Office, Harry Potter, Star Wars, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts. To conclude this li’l summary with a tender moment, Semiserious was formed to bring more levity, positivity, and personality to branding...but also to the world. Awww.