pre-ordained to win the next one. We couldn't disagree more.

GTM is moving from the era of automation, to the era of generation. From a world of complex, admin-centric tools, based on static data and rigid rules, to a dynamic world where end users are directly empowered with real-time data, multiplayer collaboration, elegant workflows, and the power of infinite flexibility and personalization with AI. To capture this potential, things must be rebuilt from the ground up; a simple retrofit with AI pixie dust won't cut it. We've embarked on an ambitious journey to build a new platform that doesn't exist, and couldn't exist until now.

The fatal limiting flaw of all GTM tools is that they are either built on top of activity data, deal data, and/or contact data. While this data is no doubt important, there's a truly fundamental piece of the puzzle it can't tell you a single thing about… what the heck are you actually selling?!

GTM tools don't have a clue about what your products actually are, who they're for, how they're used, or why they provide value. Keeping track of this core knowledge (i.e. your messaging and positioning) has always been left outside of a purpose built system - it's been incumbent upon people to remember what they need to know, and create from memory (over and over again). This knowledge is also not connected in any way to core selling workflows - the vast majority of 'how you actually sell' is tribal knowledge that must be manually turned into productive actions by each individual.

Octave is a new workflow-oriented platform that's built on top of the data format we believe will power the next era of GTM - context. Imagine a tool that's architected to understand the context of your unique GTM - it knows your ICPs, your value props, your personas, your use cases, competitors, differentiators, etc.