Berglund brings over twenty years' hands-on and executive experience in direct marketing. He has served as co-founder of Ambrosia, The Berglund Catalog of Fine Wine, Vice President of Marketing at Frontgate, Senior Vice President and General Manager of Disney Direct Marketing, and President of Mrs. Fields Gifts.

Lisa Mangano Berglund also has been involved in direct marketing for much of her career, which includes Wall Street experience with Drexel Burnham Lambert, advertising with Leo Burnett, co-founding Ambrosia, The Berglund Catalog of Fine Wine, and consulting (Mangano Berglund Associates) for clients including Frontgate, Ballard Designs, Garnet Hill, TravelSmith, and Cornerstone Brands.