Company Performance Metrics
We are a Vienna-based startup revolutionizing home gardening with the first truly mass-market indoor garden. Designed for urban dwellers, including those with small living spaces and budgets, our system eliminates common barriers to growing fresh produce at home—such as lack of space, time, and expertise. At its core, omni.farm consists of a smart
base unit that automates watering and lighting, ensuring optimal plant growth with minimal effort. The system leverages hydroponic technology to provide a highly efficient, soil-free growing environment, making it ideal for modern households. To further simplify the experience, compostable omni.pods already contain seeds and nutrients, available as one-time purchases or through a subscription service. These pods eliminate the guesswork of planting, allowing users to enjoy fresh herbs, leafy greens, and even some fruiting plants effortlessly. What sets omni.farm apart is its modular expandability. Users can enhance their gardening experience with add-ons such as extra growing slots, climbing supports, and specialized inserts for different plant types. Unlike many competitors, our garden can "grow" alongside the plants, maximizing yield without increasing footprint. Additionally, all components are dishwasher-safe, solving a key issue for home gardeners—easy maintenance. Our target audience consists of health-conscious, sustainability-driven, and tech-savvy individuals aged 25-50, predominantly living in urban apartments. These consumers seek fresh, homegrown ingredients, want to reduce reliance on store-bought produce, and appreciate eco-friendly, design-oriented solutions. With an affordable starting price of €99, omni.farm makes home gardening accessible to everyone. Our recurring revenue model, built on modular accessories and seed pod subscriptions, ensures long-term customer engagement. As we prepare for a high-profile TV feature and Kickstarter launch, we are positioned to redefine how people grow food at home.