Company Performance Metrics
- Pablo Niusan: Chief Executive Officer
- Javier Martínez Amo: Chief Operating Officer
ONiAd is a technology to buy display advertising on the Internet in real time, intuitively, precisely, economically, and with transparent information on investment and performance. This is seasoned with personalized attention to each client in order to give support and advice for the optimal performance of their campaigns.
It allows you to place
ads in banner format, both in Premium media and websites with the highest traffic in the country, as well as in blogs and niche blogs. Its algorithm allows, in turn, to optimize campaigns from 1 euro per day covering the needs of advertisers of any size.
The tool is able to segment the geographical areas where the ads are displayed, with an accuracy of up to postal codes. To find the ideal client, they use the same geolocation that companies like Facebook, Ebay, Adobe or YouTube use. The bidding is done by CPM (cost per thousand impressions) which allows optimizing the impact of the ads and launching reliable budgets and estimates to customers.
In this way, thanks to its simple technology they democratize advertising and offer the opportunity to all companies to carry out advertising campaigns as the big brands do. That is why this tool is used from SMEs and freelancers, to large multinational brands.
Currently they operate in Spain, but they already have a tool prepared in LATAM version to launch it soon. With more than 10,000 registered users, they have made an investment round of more than € 245,000 and have investors such as Grupo Zemat, Demebesa and Araban.
