Company Performance Metrics
Blake Lawrence: CEO and Co-FounderPast Role: Hurrdat, Founder
Adi Kunalic: President & Co-FounderPast Role: B² Interactive, Executive
Opendorse provides technology to the athlete endorsement industry. More than 100,000 athletes use the free Opendorse app to understand, build, and monetize their name, image, and likeness (NIL) value.
Opendorse operates a SaaS-enabled Marketplace business model.
Sports organizations (teams, leagues, and athletic departments) pay annual
subscription fees to help manage athlete endorsements through the Opendorse SaaS platform.
Sports supporters (brands, fans, sponsors, donors) pay one-time transaction fees to book athlete endorsements through the Opendorse Marketplace platform.
Opendorse is the largest provider of technology in the athlete endorsement and name, image, and likeness (NIL) industry. Partners include the USOPC, NFLPA, MLBPA, NBPA, NHLPA, PGA TOUR, LPGA, and more than 100 NCAA athletic departments.
The company was founded by Adi Kunalic, Blake Lawrence, and Timothy Braun in 2012 and is headquartered in Lincoln, Nebraska.
