period of time while they finalize their travel plans. Backed by multiple patents in the airline options space, Options Away will market directly to travel planners with a low-cost item (Option) that can help inspire travel and motivate a buying decision. Partner airlines can sell an option on their main product (Airline Seat), thus leading with a much lower cost item than the traditional airline reservation process. Finally, partners such as Online Travel Agencies, meta-search, travel technology providers, and travel planning sites can offer value add value via integration with the Options Away pricing and options management system.