Company Performance Metrics
- Levi McClendon: FounderPast Role: Mobivity, Vice President of Platform Operations
So here's the deal...I've been doing LSM (Local Store Marketing) for over six years now using SMS as the primary tool. I started a company, sold a company, worked for the company I sold to and now have launched another company all in the last seven years. I will tell you, I have learned a ton and now want to offer a simple solution to
those who struggle with social media, SMS, email, etc.
It can be really overwhelming with all the options businesses have to communicate with their customers, that's why I created OptSpot. OptSpot is basically an Option Spot or you could call it an Opportunity Spot, but whatever you call it doesn't really matter as much as how it works.
I found after working with thousands of businesses the one common thread of those who have been successful with LSM are those who IMPLEMENT. It really doesn't matter what product or service you provide or how much it costs, even if it's free. If you don't implement, it will never work. I see over and over again franchisees and business owners who are busy running day to day operations just trying to keep their heads above water, let alone trying to learn a new marketing strategy. That is where OptSpot comes in.
It's very simple. There's no marketing material to print, no hassling customers trying to talk them into pulling out their phones to Opt-In to a text campaign, scan a QR code or fill out some form on a website. All you need to do is put their Kiosk Tablet on your counter and give your customers the Option on how they want you to communicate with them. Personally, I strongly recommend offering them the option to simply enter their phone number to 'Join the Club'. When they do this, they are basically giving you their most coveted piece of personal information, their mobile phone number!
