Company Performance Metrics
- Scott Mendelsohn: Head of Strategic PartnershipsPast Role: HubbCo, Co-Founder
Orijin Plus is a GS1 2D barcode and Digital Product Passport (DPP) platform for product brands. One GS1 Digital Link QR code on packaging does what a static barcode never could. It connects brands directly to the people who buy their products, while keeping them ready for GS1 Sunrise 2027, DPP and global traceability mandates.
Every brand wants a
real relationship with its customers. With Orijin Plus, packaging becomes a channel for loyalty rewards, competitions and promotions, first-party data capture, and the offline customers brands usually never reach. The same scan can show certifications, verified documents and product claims to build trust at the shelf. And when a mandate applies, the same code traces a product and shares records, without changing anything on pack.
Built for product brands in any category, from food and beverage to textiles, fashion, electronics and cosmetics. Brands manage everything from one dashboard with no developer required.
Orijin Plus is trusted by 850+ brands across 32 markets. The company was founded by brothers Rhys and James Williamson and is headquartered in Perth, Australia."