Company Performance Metrics
- Brandon Bailey: Strategist & Director of IT
- Nick Morgan: Vice President of Business Development & Marketing Strategy
Ox Optimal is a small, veteran internet marketing consulting firm that centers on expanding client revenue through more efficient and expansive online advertising.
Ox Optimal = Specialists in...
1) AdWords -- large account, complicated AdWords advertising requiring deep strategy and if necessary..
-- complex attribution modeling -- custom
script automation for optimization/reporting -- landing page and funnel optimization for increased visitor value
2) Remarketing -- behavior-based targeting for high-traffic, high-volume accounts that involves...
-- innovative site-specific remarketing strategies -- custom technical solutions where necessary -- advanced Google remarketing -- Facebook remarketing -- additional 3rd tier platforms
3) Google Shopping
-- combining dataset management by software and strategy by human touch and interpretive thinking -- up-to-the-moment current strategies in PLAs, a frontier ad format rapidly developing -- catalog-to-web launch experience -- B2B and B2C experience
Ox Optimal's client base spans select startups to large, established B2B, lead gen, and B2C clients, including multiple professional sports teams.