several advantages first, free use of any plugin for up-to 10 hours every month. Enough to demo, and develop appreciation and attachment, to a new plugin. Once the artist gets to know the plugin he is free to subscribe not just on a yearly or monthly but on a weekly basis, sufficient to meet the needs of specific projects.

Finally, the platform also includes a tiered pricing structure where renting more plug-ins from the same manufacturer results in better discounts, resulting in greater customer fidelity over time. It was launched on June 20, 2018, and is based in Tel Aviv, Israel.