Campaign from a single unified platform.

Functionality includes:

· Semantified Stream Management: Visual dashboard to manage brand conversations across all social channels. Integrated in-stream listener to monitor, analyze, engage and discover topic trends and conversations;

· Brand Advocacy and Consumer Loyalty: On-demand, customizable, and gamified programs to activate fans, empower brand advocates and increase sales by recognizing customers for their participation with a brand and for their influence;

· Social Intelligence and Semantic Exploration of Content: in-depth campaign performance reports. Instant discovery, extensive listening capabilities with rich topic profiling and visualization;

· Advanced Audience Intelligence and Targeting: Interactive templates to create and publish campaigns and promotions across multiple social and mobile distribution channels dynamically retargeting users based on their past engagements and audience profiles;

· Parllay Audience Network - opt-in, always on, gamified, and on demand marketplace for brand engagements and consumer rewards.