no direct benefits. This is a problem, as we are currently seeing users lose interest in NFTs because they do not understand their value or how to use them effectively.

According to Square, **Restaurants are rethinking experiences to build deep customer loyalty and drive sales. This is especially important for restaurants trying to create a differentiated experience in their category, which is the majority of restaurants today. The goal is to create an experience that makes customers feel like they are part of something special and exclusive. NFTs can provide this experience by giving customers access to experiences they can’t get anywhere else.**

**Starbucks recently announced that they are adopting web3 as a reward system**. This means that many non-crypto natives will be able to experiment with crypto assets without missing out on the most critical aspect of blockchain; decentralization and trustless systems. In addition, by providing users with the ability to use their NFTs as utilities, Starbucks would be able to generate more customer loyalty and engagement. This integration will also allow Starbucks to expand its reach into different markets where it previously had no presence. This will be the beginning of insight and metadata that NFTs will offer as a social currency to businesses.

We believe that whoever aggregates and provides a seamless user experience will move the space forward like it needs.