79
37
Growth Score
-7 pts
Heat Score
-21 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Peligroso Spirits Company is an award-winning 100 percent blue weber agave tequila from the highlands of Jalisco, Mexico.
About the Company
Peligroso is an award-winning 100 percent blue weber agave tequila from the highlands of Jalisco, Mexico. Founded by two avid surfers, this emerging tequila brand is rooted in the action sports and surfing culture of Southern California. The acquisition of Peligroso will give Diageo an offering in super-premium ($20-$40) tequila, the fastest
growing tequila segment in the U.S., according to Nielsen. With a popular cinnamon variant, Peligroso benefits from consumer interest in flavored spirits in other categories like vodka and whiskey.
