adaptation, approval, deployment, activation, analysis, optimisation, and reporting. AI agents handle the repetitive production work while humans stay on strategy, creative direction, and sign-off. Pencil takes an Open Garden approach to AI models, integrating OpenAI, Google, Anthropic, Adobe Firefly, Bria, Runway, and others, so teams always get the best output regardless of which model produces it. Brand guardrails keep every generation on-brand, on-message, and compliant, no matter the model or market. Every deliverable is tracked from brief to results with full cost-per-asset and creative performance visibility, giving both CMOs and CFOs a single source of truth. Enterprise-grade security, including SOC 2 compliance and IP indemnity, comes standard. Your data never trains models, and you own everything you create. Pencil has been running AI in enterprise marketing production since 2018. It's part of The Brandtech Group, the world's largest independent marketing technology group.