Company Performance Metrics
- Gautam Kher: Chief Customer Officer
- Alex Vratskides: Chief Executive Officer and Co-FounderPast Role: Upstream, Board Director & Founder
Persado provides the only Motivation AI Platform that enables hyper-personalized communications at scale, inspiring each individual to engage and act. Persado delivers hundreds of millions in incremental value to some of the largest brands in banking, insurance, retail, telecom, and healthcare—such as Ally Bank, Dropbox, JPMorgan Chase, Marks &
Spencer, Tapestry, and Verizon.
Persado AI and machine learning technology is trained on more than 100 billion digital language impressions across industries, enabling marketers to generate powerful, on-brand content and communications that motivate customers and drive significant value. Persado uses generative AI, machine learning, natural language generation, and experimental design to deliver a 41% average lift in conversion across customer engagement channels—helping top brands achieve more than $1.5B in incremental revenue.
