Company Performance Metrics
Few websites can say that they emerged from 100 emails sent to potential users and word of mouth. Even fewer can say that from those 100 emails came 10 million unique visitors a day. Such is the story of the creation of Piczo.com, a social networking site aimed at young teens. Piczo presents itself as the safer alternative to other social
networking sites like Facebook, Myspace, and Friendster. This emphasis on safety is due to heavy involvement by WiredSafety and the Child Exploiation and Online Protection Agency. In 2007, Piczo announced $11 Million in Series C funding, primarily by U.S. Venture Partners and Mangrove Capital. In September 2009 Piczo changed is design to a more girlish design thinking that it would increase it's users, but it only made things worse, both sex's rebelled against this change and still to this day Piczo hasn't regretted changing although many of it's users are now switching to alternatives such as Weebly and Webs.
(Updated on 1st September 2010 by Mongrels
