a wide range of price points for comparable assets. PIVOT was created as an aid to both properties and brands to simplify the overly complicated landscape, while creating a more even playing field for pricing and allowing a more transparent negotiation process. By transforming and streamlining the negotiating process, PIVOT lends its clients more time to focus on their marketing platforms, creative executions and advertising opportunities presented by the hyper-sensitive and acutely aware customers we call fans. During its inception, PIVOT also saw an opportunity to simplify team travel for professional teams and large events, creating a third business vertical within the company. By offering a free 360 degree travel service, PIVOT ensures teams receive money back from their many stays throughout the season. Today, PIVOT continues to serve on those three pillars for brands looking to capitalize on fan passion, properties interested in expanding their sponsorship relationships, and teams and events looking to have their travel operation streamlined.