Company Performance Metrics
PlanetOut is a leading global online media company serving the lesbian, gay, bisexual and transgendered, or LGBT, community, a market with reported buying power of approximately $485 billion annually in the United States alone. Their network of websites, including their flagship websites Gay.com and PlanetOut allows their members, or those visitors
who registered on their websites by providing them with a name, e-mail address and other personal data, to connect with other members of the LGBT community around the world. According to Nielsen NetRatings, in June 2004, Gay.com ranked second in terms of average time online per person and sixteenth in terms of visits per person among all websites measured. They generate most of their revenue from subscription fees for premium membership services that they offer in English, French, German, Italian, Portuguese and Spanish to their members who identify themselves as residing in more than 100 countries. They also generate revenue from online advertising and e-commerce targeted to the LGBT community.
