Publishers can monetize content in a non-intrusive fashion while continuing to deliver viral content that engages users with organic interaction with just a POKE.

Pokeware™ enabled content is an organic discovery experience for consumers. Activated by users who mouse over or touch, a POKE reveals highly relevant information about the product, object, person in the content. Pokable content is intelligent, connected, social, and quantifiable-providing immediate performance analytics facilitating informed & insightful decisions for the advertiser. Pokeware™ is charting a new frontier of user immersion and engagement with image and video content.

The company caters to fashion, luxury, airline, food, and advertising industries. Pokeware is headquartered in New York, and has offices in Minneapolis, Los Angeles, London, Paris, and Milan.