lives. Praava Health's work was featured in TechCrunch in March, and in June 2021, Praava was selected as a Technology Pioneer by the World Economic Forum. Praava’s business model is the subject of case studies published by Harvard and Columbia Business Schools and taught globally.

Praava’s “brick-and-click” healthcare platform integrates digital health and in-clinic experiences convenient to where everyone lives, works, and clicks. The platform seamlessly combines technology with traditional health services — meaningful doctor-patient relationships (15-minute appointments) and quality diagnostics (lab and imaging) and medications — to improve patient experiences and outcomes. Praava’s digital products include Bangladesh’s first patient app (launched in 2018), as well as telemedicine, e-pharmacy, and virtual primary care. Praava is also the first in the region to introduce value-based healthcare concepts, aligning patient values with its own incentives.

The founder and her team are focused on producing strong financial returns – this is not a concessionary or philanthropic endeavor, although Praava’s health care services are addressing an important social need.