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PrettyLitter Logo
PrettyLitter Growth Score
83
CB Rank
195735
Heat Score
63
PrettyLitter’s lightweight litter monitors feline health by changing colors when it detects potential issues through your cat's urine.
Acquired by
Mars Logo
Mars
Founded
obfuscation
PrivateSecondary Market Los Angeles, California, United States11-50 www.prettylitter.com
Consumer Goods
E-Commerce
Pet
Subscription Service
Overview

PrettyLitter
Growth Score
83
Heat Score
63

Growth Score83
-9 pts
in past quarter
Heat Score 63
-10 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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See more interactive data and historical milestones on desktop for the best experience

About PrettyLitter

CB Rank
195735
PrettyLitter’s lightweight litter monitors feline health by changing colors when it detects potential issues through your cat's urine.
Acquired by
Mars Logo
Mars
Founded
obfuscation
PrivateSecondary Market Los Angeles, California, United States11-50 www.prettylitter.com
Consumer Goods
E-Commerce
Pet
Subscription Service

Funding Rounds

Secondary Market
OBF
in
obfuscation
Seed
OBF
in
obfuscation

Key People

Details

Legal Name PrettyLitter, Inc.
Operating Status Active
Company Type For Profit
Founders  Daniel Rotman
About the Company
PrettyLitter's subscription lightweight cat litter monitors feline health by changing colors when it detects urinary abnormalities. For the same price and 80% lighter than traditional cat litter, PrettyLitter provides peace of mind, health wellness and convenience with the best cat litter ever created. www.prettylitter.com
Phone Number (800)838-3381
Contact Email meow@prettylitter.com
Predictions & Insights

Growth Prediction

See this Growth Prediction

Products & Services

PrettyLitter Health-Monitoring Cat Litter
A silica gel-based cat litter that changes color to indicate abnormalities in a cat's urine, such as pH imbalance or presence of blood, helping monitor feline health.
PrettyLitter Subscription Delivery Service
A subscription-based delivery service providing regular shipments of PrettyLitter cat litter tailored to the number of cats in a household.

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Financials

Company Funding

Number of Funding Rounds 2
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Secondary Market - PrettyLitter Logo
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— Secondary Market
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Secondary Market - PrettyLitter
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— Secondary Market
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Secondary Market - PrettyLitter
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— Secondary Market
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Secondary Market - PrettyLitter Logo
Secondary Market - PrettyLitter
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— Secondary Market

Funding Rounds

Number of Funding Rounds 2
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Secondary Market - PrettyLitter Logo
Secondary Market - PrettyLitter
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obfuscation
— Secondary Market
obfuscation
Secondary Market - PrettyLitter Logo
Secondary Market - PrettyLitter
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— Secondary Market
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Secondary Market - PrettyLitter
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Secondary Market - PrettyLitter Logo
Secondary Market - PrettyLitter
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obfuscation
— Secondary Market
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Secondary Market - PrettyLitter Logo
Secondary Market - PrettyLitter
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obfuscation
— Secondary Market

Investors

M&A Details

PrettyLitter was acquired by Mars for
obfuscation
on
obfuscation
.
Transaction Name 
PrettyLitter acquired by Mars Logo
PrettyLitter acquired by Mars
Acquired by 
Mars Logo
Mars
Announced Date 
obfuscation
Price 
obfuscation
Market Intelligence
People
View Profiles & Contacts
Headcount 11-50 Employee Profiles 5 Board Members and Advisors 5 Contacts 26

Employee Profiles

Board Members and Advisors

News

News and Press

News•Apr 13, 2026
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News•Apr 13, 2026
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News•Mar 13, 2026
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News•Mar 11, 2026
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

457,869
7.67%
 in past month

IT Spend

$100.7KThis year, PrettyLitter is projected to spend $100.7K on IT, according to Aberdeen.

Interest Signals

TopicSurge Score
Email Template Logo
Email Template
82
MailChimp Logo
MailChimp
82
Autodesk Drive Logo
Autodesk Drive
81

Actively Used Products

32PrettyLitter uses 32 technology products and services including HTML5, Facebook Comments, and  Google Analytics, according to G2 Stack.

Active Website Tech Count

12PrettyLitter is actively using 12 technologies for its website, according to BuiltWith. These include DNSSEC, Google Maps, and  IPv6.

Total IP

30The intellectual property of PrettyLitter includes 7 registered patents primarily in the 'Agriculture; Forestry; Animal Husbandry; Hunting; Trapping; Fishing' category, according to IPqwery. Additionally, PrettyLitter has registered 23 trademarks with the most popular class being 'Agricultural products; live animals', according to IPqwery.
Sub-Organizations
Frequently Asked Questions

Where is PrettyLitter's headquarters? PrettyLitter is located in Los Angeles, California, United States.Who invested in PrettyLitter? PrettyLitter has 5 investors including Draper Associates and  BAM Ventures.When was the last funding round for PrettyLitter? PrettyLitter closed its last funding round on
obfuscation
from a Secondary Market round.Who are PrettyLitter's competitors? Alternatives and possible competitors to PrettyLitter may include Arm & Hammer, Tidy Cats, and  PetSafe.
Who We Are
What We Do
Helpful Links
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