Company Performance Metrics
- Ciaran Connolly: DirectorPast Role: ProfileTree, CEO
Cutting at "their results" loses the Key Facts section which has good keyword density. Here's a tightened version that fits within 8192 characters while keeping the strongest content:
ProfileTree is Northern Ireland's leading web design and AI training agency, delivering full-service digital solutions for SMEs across Belfast,
Northern Ireland, the Republic of Ireland, and the UK. Founded in 2011, we've grown from a Belfast-based web design company into a comprehensive digital agency offering website design and development, search engine optimisation, video production, content marketing, animation, and practical AI training for businesses. Our team includes web designers, WordPress developers, SEO specialists, content strategists, video producers, animators, and AI consultants working together to deliver integrated digital campaigns that generate measurable business results. We've completed over 1,000 projects and trained more than 1,000 businesses in digital marketing and AI implementation. Web Design and Development Website design sits at the core of everything we do. ProfileTree builds WordPress websites engineered to rank on Google, load fast on mobile devices, and convert visitors into enquiries and sales. Unlike template-based web design agencies, we create custom websites designed around how your specific customers search, browse, and buy. Our Belfast web design team handles the complete process: discovery and strategy, wireframing, custom WordPress theme development, responsive mobile optimisation, ecommerce through WooCommerce, CRM integrations, speed optimisation, and ongoing maintenance. Services include new website design, website redesign for outdated sites, landing page design, ecommerce development, user experience improvements, and conversion rate optimisation. WordPress development covers custom themes, plugin development, multisite configurations, membership portals, and integrations with Salesforce, HubSpot, and industry-specific software. Website hosting and management ensures your site remains fast and secure. We handle SSL certificates, security updates, performance monitoring, backups, and domain migrations. Search Engine Optimisation SEO is fundamental to everything ProfileTree delivers. Our search engine optimisation services help Northern Ireland businesses rank higher on Google for keywords that drive enquiries and sales. Technical SEO audits identify crawling issues, speed problems, and mobile usability failures. On-page SEO includes keyword research, content optimisation, meta titles and descriptions, internal linking, and schema markup. Local SEO helps Belfast and Northern Ireland businesses rank in Google Maps and local search results through Google Business Profile optimisation, citations, and location-specific content. Content-led SEO creates articles and resources that establish authority in your sector. Link building increases domain authority through digital PR, guest posting, and relationship-based outreach. AI Training and Implementation ProfileTree is Northern Ireland's practical AI training provider, helping businesses adopt artificial intelligence for marketing, content creation, customer service, and operations. Our AI training programmes have equipped over 1,000 businesses to use ChatGPT, Claude, and other AI platforms effectively. AI training courses range from half-day introductions to intensive programmes covering prompt engineering, AI content workflows, and system integration. Training is hands-on using your actual business scenarios. AI implementation services deploy solutions within your business: custom GPTs trained on your products and processes, AI chatbots for customer service, AI-powered content workflows, and integrations with existing CRMs and business software. Future Business Academy, our AI training division, delivers public workshops, corporate training, and online courses. Video Production and Animation ProfileTree operates full in-house video production, creating commercials, corporate films, testimonials, product demonstrations, training content, and social media video. Our Belfast team handles complete production: scriptwriting, filming with broadcast-quality equipment, editing, colour grading, motion graphics, and delivery in any format required. Educational Voice, our animation division, produces animated explainers, motion graphics, character animation, and 2D animation for businesses needing to communicate complex ideas clearly. YouTube channel management builds audiences through video SEO, thumbnail design, and publishing strategies. Content Marketing Content marketing builds organic visibility through genuinely useful resources. ProfileTree researches what your audience searches for, creates thorough answers, and publishes content positioning your business as the obvious choice. Services include blog writing, pillar content strategies, topic clusters, and case study development. Digital Marketing Training Bespoke training builds in-house capabilities covering SEO, content marketing, social media, Google Analytics, and email marketing. Training uses your actual website and competitive landscape, delivering skills participants apply immediately. Our Approach ProfileTree focuses on strategies delivering genuine business results rather than vanity metrics. We measure success by enquiries generated and revenue increased. We work primarily with SMEs needing agency expertise without enterprise budgets. Our Belfast headquarters means we understand Northern Ireland's business landscape and local opportunities. Established 2011. 1,000+ projects completed. 1,000+ businesses trained. Core services: web design, WordPress development, SEO, video production, animation, AI training, content marketing, digital strategy. Markets: Northern Ireland, Republic of Ireland, UK.