Company Performance Metrics
- Jessi Baker: Founder & CEOPast Role: Shufflehub, Creative UX Designer
- Sarah Arana-Morton: Chief Executive OfficerPast Role: Markaaz, Strategic Advisor
The trusted data layer for agentic commerce. Provenance powers enriched product attributes for 300+ brands and retailers, including L’Oreal, Holland & Barrett, THG, Nestle, Unilever, LVMH, Diageo and Ocado, positioning it as a trusted infrastructure layer for AI discovery and values-driven commerce.
With AI-driven commerce projected to reach
$3–5 trillion by 2030, brands and retailers face a structural challenge: product claims are largely unstructured, unverifiable and lacking trust signals for AI systems. Provenance converts complex product data - certifications, sustainability, health and efficacy claims - into verified, machine-readable claims that AI systems can reliably interpret and cite, building on over a decade of domain expertise in the integrity, validation and compliance of CPG product claims.