Company Performance Metrics
PublicEarth, launched in November 2009, is a free wiki database of and about locations, generated and updated by users. On the site, people create and maintain PlaceBook personal atlases - which organize and manage their personal locations for ease in sharing, searching, travel planning and activity discovery.
In May 2009 PublicEarth began
developing a stealth "phase 2" which launched in private beta in August 2010. Originally called PlaceBook (or, famously, PlacéBoök), after threats from Facebook, they changed their landmark travel product TripTrace.
In February 2010 PublicEarth was sold to an undisclosed recipient, and separated from the TripTrace website. CEO Rubin purchased the TripTrace project and created a new company TripTrace, Inc. to deliver on the vision.
